Câu 3: Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the option that best fits…
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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the option that best fits each of the numbered blanks from 16 to 20. Gen Z's emergence as a dominant consumer base has increasingly aimed to reshape retail industries and enhance ethical consumption. During the early 2020s, this demographic allocated significant purchasing power to sustainable brands, (16). From 2022 to early 2026, they also championed secondhand marketplaces and boycotted unethical supply chains. These behavioral shifts have facilitated more transparent business practices and fostered eco-conscious retail environments. More ethical production can minimize carbon footprints, lower environmental degradation, and make sustainable products highly appealing, (17). Yet, consumer pressure alone cannot guarantee a truly sustainable global economy. Retail corporations also need to ensure material traceability, strengthen supply chain auditing, and support fair labor practices. Recent retail strategies have therefore prioritized eco-friendly packaging, circular economy models, and corporate transparency, (18). In this context, sustainable marketing is not merely a public relations tool. It can elevate brand loyalty and broaden market share, but some corporate executives remain hesitant about adopting entirely green manufacturing processes. (19). There is evidence that this reluctance may stem partly from a lack of immediate financial returns and partly from anxieties regarding higher production costs. Even so, ethical business practices are likely to remain indispensable, (20). This is especially true in sectors striving to capture young consumer loyalty through authentic environmental solutions. (Adapted from reports on Gen Z consumer behavior, 2024–2026)
Câu con (5)
Câu 3.1
· Trắc nghiệm
(16)
A.
a visible market adjustment that has expanded ethical demand while intensifying scrutiny of long-term corporate responsibility
B.
a measurable purchasing movement that has strengthened sustainable branding while exposing unresolved weaknesses in global retail structures
C.
a notable consumer transition that has improved brand accountability while leaving production systems largely under pressure
D.
a substantial market shift that has yielded clear environmental benefits while highlighting the necessity of future corporate reforms
Câu 3.2
· Trắc nghiệm
(17)
A.
which means ethical consumption is often interpreted through broader expectations of long-term corporate accountability
B.
which is why many young consumers increasingly associate premium pricing with deeper environmental commitment
C.
which is why many young shoppers view transparent sourcing as the most tangible indicator of corporate responsibility
D.
which helps explain why sustainable branding is frequently judged through packaging, messaging, and store identity
Câu 3.3
· Trắc nghiệm
(18)
A.
although visible sustainability messaging improves corporate image, it primarily functions as a superficial public relations tool
B.
because stronger environmental branding increasingly helps global policymakers to strictly standardize ethical consumption across sectors
C.
since transparent reporting and circular models guarantee immediate financial returns despite higher initial production costs
D.
since verifiable green initiatives empower conscientious buyers to form enduring, loyalty-driven relationships with responsible brands
Câu 3.4
· Trắc nghiệm
(19)
A.
Competitive pressure can also determine whether green innovation is treated as a branding asset or a structural investment
B.
Profitability concerns therefore also shape the extent to which new sustainable models are adopted and scaled.
C.
Investor expectations therefore influence how confidently sustainability targets are communicated to the broader market
D.
Operational uncertainty likewise affects how rapidly environmental commitments are translated into concrete manufacturing change
Câu 3.5
· Trắc nghiệm
(20)
A.
especially as public expectations continue to reward brands that communicate sustainability more consistently over time
B.
particularly when strict certifications and robust transparency reassure consumers of their authenticity and impact
C.
especially if firms can preserve consumer interest while balancing environmental commitments with competitive pricing
D.
particularly when environmental messaging is integrated into premium branding and broader product differentiation